RUBICER has a development strategy based on a proper style of dynamism, rigor, coherence and determination. Step to step, in a sustained way, the company is reinforcing its presence at the Portuguese market. The next step is the bet in foreign markets, whose cultures and consuming habits have to do with the RUBILINE and RUBICERAMIC products.

What moves RUBICER is the personal satisfaction of who daily uses our products. RUBICER aims its “core business” to a concern even higher on the well-being and life quality of the consumer of its products.

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