At the internal market, the aims go through the consolidation and gradual development of the brand and the presence of RUBICER products in the consuming habits of the Portuguese’s. This allows us to conclude that RUBICER intends to achieve a top reference at the national market.

With the globalization of the economies and markets, the company is making a clear bet in its internationalization, expanding for markets whose cultures and consuming habits have to do with its products range.

We look at the future and enhance RUBICER company as a company each time more modern, innovative and even more ready to the challenges that get in the way. We see a RUBICER, with a global way of thinking and acting, in which its products are a reference in the consuming habits of thousands of final consumers of different breeds, ethnics and nationalities.

We look at a RUBICER without limits and frontiers.

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